Turning a global campaign into a local blockbuster.

When we talk about sport, we never talk about the one thing that makes athletes great — creativity. We celebrated the idea of creativity in sports through 4 local athletes and influencers. This was their story. Told in their voice. Using their most personal and public lens available: their socials.

I got the chance to write all the scripts (with a fair whiff of the client's brain fart over it) and even directed one, which is incidentally my favourite piece of the lot. This campaign is one for the books because I still aspire to be a filmmaker. Someday perhaps.

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