Reagan Raj

Writer | Creative Director

Hey! Welcome to my promised land. I try to turn provocative concepts into sometimes outrageous, sometimes manipulative, but mostly subversive campaigns. Scroll on.

Lucky Undie

The KFC underwear no one asked for but everyone fought for.

Petition Against the Dragon

Making 2024 the year of the cat.

Kentucky Fitness Club

Fast food meets fitness in a wild collab.

Meet Brand You

An experiential tunnel that transforms you into a famous brand.

Best Biter Hire

People seducing people to eat fried chicken.

Post-travel Withdrawal Syndrome

When your travel hangover is a serious illness.

Born to Lead

Shooting for crypto glory with 250 million football fans.

UltraBOOST DNA City

Snazzin' up Southeast Asian sneakers against the rest of the world.

Afghan Rough

Weaving in stories of violence into rugs.

Simple by Nature

Swedish recipes camouflaged as National Geographic photos.

Break The Court

Shapeshifting tennis court.

Eau de Holiday

Awakening travel senses with godawful perfumes.

Ride your Story

The Motorcycle Diaries, but for everyday hustlers.

Power of the Feel

The F1 car you can feel but can’t see.

Tapology

Laughing all the way to the contactless machine.

Find Yourself

Exposing travel braggers with unfiltered IG Stories.

Bellpug

An Instagram piss-take on influencers.

Here to Create

Turning a global campaign into a local blockbuster.

Element Fighter

Your kids won't say no to this science class.

Loyalty Bag

The reusable bag that doubles as your loyalty card.

Paper Battery

The world’s thinnest mobile charger.