The ad you won’t want to look away from.
We got people staring at our OOH like their fortune depended on it. And, it did.
While every brand was screaming prosperity, we turned it into something you could actually own by flipping what could have just been another food OOH. We hid eight lucky numbers inside our festive billboard. Crack the right 8-digit sequence, and you unlock a real cash vault worth up to $18,000.
The real genius though? The numbers were hidden in the Cereal Chicken visual itself. To spot them, people had to stare (really stare!) at our delicious, golden Cereal Chicken like their fortune depended on it. The more they stared, the hungrier they got. People zoomed into the chicken skin, debated number patterns with friends and craved the product like no other ad could make them do.
Oh did I mention we won a Silver Effies for this?
When we said we hid eight lucky numbers inside our festive billboard, we meant it. Each digit was 3D-printed, covered in real cereal and placed on and around the chicken making this one helluva seriously crafted ad.
