Fast food meets fitness in a wild collab.

Kentucky Fitness Club

$3.5million sales in just a few weeks for a burger everyone hated.

Meet the Double Down - KFC's most divisive creation yet. Haters like me called it an abomination and downright unhealthy. So instead of downplaying the fact it's worth over 500 calories, we leaned hard into it. We joined forces with F45, the global high-intensity interval training studio to up the ante and created bespoke Double Down workout classes designed to burn that extra guilt.

Every purchase of the burger unlocked a free workout session. We even released unique home workouts on socials for those who prefer to earn it first. The wild partnership worked its treat, getting KFC over $3.5million worth of sales. Crazy isn't it, for a burger that everyone loved to hate.