Making 2024 the year of the cat.

There are 12 animals in the Chinese zodiac. Even the dragon, a fictional animal has got its place in there. But the cat? Dream on. So the most popular cat-themed mobile game, Battle Cats, took offense and decided to take matters into its own hands. We created a petition against the dragon and called all Taiwanese and Koreans to recognise 2024 as The Year of the Cat instead. The more people signed, the more goodies we dropped in-game.

And the best thing to happen? We got over one million new gamers. If there's one thing I learned, the internet's favourite animal truly has its way with people. No wonder the arrogance.