Swedish recipes camouflaged as National Geographic photos.

Client
Business Sweden
Simple by Nature

Let nature take its course. In your kitchen.

What makes Swedish food, well, Swedish? The country's culinary tradition of roaming freely into the wild and cooking something simple out of the surrounding lands. So we created Swedish recipes masquerading as National Geographic-inspired photographs.

An exhibition featuring recipes masquerading as National Geographic-inspired photographs of nature in Sweden. A photograph of berry shrubs surrounded by acorns would serve as the ingredients to a tasty meal of berry compote with acorn and hazelnut crumbs.

A recipe book in similar vein.