Cash was a laughing matter.
Cash was king. But Mastercard needed to change the status quo in Malaysia. And preaching about contactless payment through predictable means was only going to fall on deaf ears. We figured, the easier way for people to face the reality about cash was if we get them to laugh about it by way of a stand-up comedy special by Harith Iskander.
It raised a smile.
We filmed the show on its live night and aired it on the brand's social platforms, and then edited the best parts for social seedings. You know what they say about cashing in on an opportunity.