Reagan Raj

Creative Director | Copywriter

Hey! Welcome to my promised land. I try to turn provocative concepts into sometimes outrageous, sometimes manipulative, but mostly subversive campaigns. Scroll on.

KFC | Huat Heist

The ad that rewards your attention with a destiny reset.

KFC | Lucky Undie

The KFC underwear no one asked for but everyone fought for.

PONOS | Petition Against the Dragon

Mischievous scheme to crown the internet’s favorite animal a zodiac sign.

Meta | Meet Brand You

An experiential tunnel that transforms you into an overnight sensation.

Hotels.com | Post-travel Withdrawal Syndrome

When post-travel blues get treated like a medical condition.

Adidas | UltraBOOST DNA City

Snazzin' up Southeast Asian sneakers against the rest of the world.

Mastercard | Tapology

Laughing all the way to the contactless machine.

KFC | Best Biter Hire

People seducing people to eat fried chicken.

ExxonMobil | Ride your Story

The Motorcycle Diaries, but for everyday hustlers.

BitMEX | Born to Lead

Shooting for crypto glory with 250 million football fans.

KFC | Kentucky Fitness Club

Fast food meets fitness in a wild collab.

Hotels.com | Eau de Holiday

Awakening travel senses with godawful perfumes.

Adidas | Break The Court

Shapeshifting tennis court.

UN Women | Afghan Rough

Weaving in stories of violence into rugs.

ExxonMobil | Power of the Feel

The F1 car you can feel but can’t see.

Business Sweden | Simple by Nature

Swedish recipes camouflaged as National Geographic photos.

Hotels.com | Find Yourself

Exposing travel braggers with unfiltered IG Stories.

Hotels.com | Bellpug

An Instagram piss-take on influencers.

Adidas | Here to Create

Turning a global campaign into a local blockbuster.

Petronas | Element Fighter

Your kids won't say no to this science class.

Afterhour | Loyalty Bag

The reusable bag that doubles as your loyalty card.

Afterhour | Paper Battery

The world’s thinnest mobile charger.